Facebook Ad Tip: The Power of The Warm/Retargeting Audience
It’s time to really talk about the power behind both warm and retargeted audiences when using ads to grow your business. People usually want to wait to get started on nurturing their audience until they have their product or service perfected, but this is the wrong way to go about it. Once you launch, you want to already have people who are interested in your service, who have seen the value-driven content and knowledge that you have shared.
When promoting your products, the best group you can promote to are the warm audience, because these are the people who have already shown an interest in your work and your business. The majority of your business growth will come from marketing to your warm audience. They are the “gray” area (so to speak), the ones who are on the fence about whether or not to buy from you. By targeting them, you can rapidly grow your hot traffic.
As far as retargeted ads, you can increase your conversion rate by as many as 5 times the sales by running these ads to the people who have checked out your products. This has to be one of the most informative podcast episodes when it comes to ads, so tune in to hear more about how you can use warm and retargeted ads to grow your business.