Thin Slicing and Social Media

Thin Slicing and Social Media Ever see someone walking down the street that you have never met before and they immediately remind you of your ex? That’s a thin – slice.   The concept of thin slicing was first introduced in Malcolm Gladwell’s book Blink.   The formal definition is as follows: Thin-slicing is based…

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Founder and CEO of BetterWealth Caleb Guilliams

Founder and CEO of BetterWealth Caleb Guilliams Caleb Guilliams is the Founder and CEO of BetterWealth, a company committed to showing people how to have efficiency and control over their money today while maximizing their future wealth potential. At an early age, Caleb read every financial book he could get his hands on and was…

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Mapping Your Client Journey

Mapping Your Client Journey What is a client journey? A client journey is the process and/or experience that you will take someone on from the first experience of finding your brand on social media (or whenever they find you) to becoming a client. This includes all the different steps along the way to becoming a…

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People Love To Buy But Hate To Be Sold

People Love To Buy But Hate To Be Sold Sales and selling has come up a LOT recently, especially inside my BEB Group. After 17 years in business, I’ve realized one thing they don’t tell most entrepreneurs when they start their business is that they have to sell to survive. In fact, the majority of…

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