The Ins and Outs of the PR World with Heather Burgett
Heather Burgett came on the podcast to tell us all about her expertise in the PR World! Heather is an award-winning publicist and CEO & founder of The Burgett Group. In the past 20 years, she has represented Grammy® and Oscar® winners, authors, billionaires, celebrities, consultants, experts, philanthropists, rockstars and top brands. In her PR Stars Programs, Heather guides spiritually-inspired entrepreneurs, experts, and small business owners into the mainstream spotlight by teaching them how to shine their special gifts, make headlines and gain a global audience.
She created her PR services after realizing that there were so many people out there with great ideas and missions that weren’t getting the exposure that they deserved. Often PR can fall by the wayside when talking about small business entrepreneurs or solopreneurs, but it’s an intricate part of creating your brand for your business and showing how you impact the world around you. By promoting yourself, people will start to come to you if you focus on PR and getting your name out there because they will start to know who you are. This is one of those areas of business that most owners don’t think enough about, but by getting featured in different places you can really spread the word about your business and position yourself as a leader in the industry.
It’s all about claiming your expertise and learning the steps that it takes to pitch yourself to the press. PR can be a hurdle if you’re trying to do it as a solopreneur because it’s all about delegating the work in your business! She breaks down earned media tools and their benefits so that you can have more people find your business and give you much more visibility. PR is one of the fields that you get back what you put in, so if you want more visibility in your business this is the episode for you!
Heather’s website: http://prstars.net