Consistency in Marketing is a game changer
Consistency has been a game changer in my business when trying to move from the 6-figure mark beyond. The second I was able to get really consistent, I started to double my sales and we’re on track to do that again this year. I think consistency is one of the most undervalued ways to success, especially when you are in that period of time where you are trading dollars for hours and feeling like you don’t have enough time in the day. As you start to transition into a bigger company, being consistent will help you to move to the next level with ease. With many of my clients, they are at the 6-figure mark and have gotten most of their business through organic means or referrals. As you continue to grow, you’re really going to notice a difference and consistency is going to make you stand apart from those people who are just on the hamster wheel shooting from the hip.
Consistency shows that you are serious and take your business seriously. I want you to think about your favorite online influencer, no matter who that is. Social media is not an “I’m going to post when I feel like it” type of thing for them. It is non-negotiable that they show up online. When you start to think about all the things that your favorite influencers are doing, it’s important to really switch your mindset and decide that it is non-negotiable for you as well.
You have to really do the work for your company and be consistent so that when someone visits your page, they are able to tell you are motivated and active. If someone goes to your page and they don’t see any posts or see that you are posting infrequently, you’re telling that person that you are inconsistent and that you don’t take your business seriously. Consistency can be a game changer for your business as well, so make sure you take the time to utilize this tool for your business.