CREATING CONTENT CONSISTENTLY – HOW I DOUBLED MY BUSINESS IN ONE YEAR!
Are you struggling to create content consistently? Today, I will go in depth on how to show up online and create content consistently. Let’s dive into the 5 ninja tips you can start using to create content consistently.
Creating content consistently has been a game changer for me in my business as well as my clients. If growing your business is on your to-do list it is time to get consistent. Last week I talked all about how to take one piece of macro content and repurpose it everywhere on my YouTube series. This is an extension of that video because once you start implementing in your business, it becomes really easy to get consistent.
Ninja Tip 1 – Batch Create Content
Batch creating content is essential if you want to get consistent. When you start to get into this process of making social media simple and using macro content and turning it into micro content batching content becomes so simple and part of the process. For example, when I am doing my research on what topics I’m going to cover on my YouTube channel, I will use a service like Tube Buddy, Keyword Planner or Google keyword.
I look up multiple video topics and map out four to six weeks at a time. I do all that research at one time. From there I create all of the outlines at one time. Once the outlines are done I then record all the videos at one time. When it comes to getting consistent the easiest way to create content consistently is to batch create content. From there I take my macro content and turn it into micro content. From one video, I easily have two weeks worth of content. You can learn about how I do that HERE.
Ninja Tip 2 – Internal Business Days
When it comes to creating content consistently I always recommend an internal day where you create the time to work ON your business. What do I mean? You know the things that actually helps you move the business forward, the big vision things that are essential to growing the business that you can never seem to find the time for? Yes, that’s what you work on during an internal day.
Oftentimes we as busy entrepreneurs, it can be a challenge for us to find time to actually work on our business and the things that move us forward. I recommend creating internal days for your business where you do not take any calls or work with clients. I define internal days are meant for simply working on my business the things that I must do to move the business forward.
For example, a new lead magnet or a new nurture sequence or in my case my book. I block time every single week to make those things happen. This affords me the time to work towards my big vision that I have for 2020 in my business.
Getting started with internal days can be a challenge but to get started I always say schedule it. Get it on your calendar. If it is not on the calendar it won’t happen!
Ninja Tip 3 – Time Blocking to Create Content Consistently
I always say, work expands to time allowed. As you show up more online, you will feel this pull to check it, to log in, and to interact. The fact of the matter is you must be even more diligent with your time as you start to show up and create content consistently. Time blocking is essential to success because you must create time and space in your schedule to do Instagram stories, to respond to comments, to engage, to interact and so much more.
I time block checking my email, Instagram stories checking facebook. I am very disciplined when it comes to my time because there is a huge demand for it. As your business grows and you begin creating content consistently your time will become more in demand. Time blocking makes a huge difference for me carving the schedule out. I don’t just log on and mindlessly scroll on Instagram or Facebook with no strategic intent. I’m very intentional about my time. As you start to get more consistent on social media, you’re going to need to be really mindful of your time as well. Time blocking really does give you that freedom from feeling like you have to check social media all the time.
Time blocking also keeps me on track. When I know I only have 30 minutes to write an email for my list, I get it done. Like I said, work expands to time allowed, schedule it all.
Ninja Tip 4 – Create Systems for Creating Content Consistently
Systems have been a game changer in my business and I have always started with simple systems first. Now you might be saying, ‘well Jamie, what do you mean by that?’ When you start creating content consistently and leveraging a system like our social media made simple system it can be really easy to be like to try and implement it on a million different platforms. The problem with that is that it actually sets clients up for failure because you have never worked with a system at all and then you’re trying to implement like 15 different things all at one time.
I am a huge fan of starting out with one platform that you create macro content consistently for and then add two social media platforms. When I first started implementing this system back in 2017 I would do a Facebook live first and then I would take the micro content on two platforms. Over time, once I got comfortable with the system, I added in other layers like LinkedIn and Pinterest.
Over time, I then began to take the Facebook lives and turn them into podcasts. I didn’t try and implement all that stuff all at one time. I highly recommend just picking one type of macro content, two types of micro content when you are first starting to create content consistently. Once you get really comfortable doing those hen add in other platforms so that you’re setting yourself up for success long term.
Over time the social media made simple system will become easier and as the system becomes second nature, then you add in that next layer.
Ninja Tip 5 – Delegate and Get Support When Creating Content Consistently
Get support. When you start to show up consistently online it is often a great time to get support either a social media intern or virtual assistant. The first actions I delegated in my business was the creation of graphics, scheduling social media, sending transcriptions to TEMI and pulling micro content from my transcriptions. These tasks are very repetitive and easy to teach especially with graphic templates and software programs like canva. Delegating these tasks gave me more time to focus on the macro content creation.
When it comes to creating content consistently and showing up online all of the little tasks that go along with it can eat up a lot of time and that adds up. That’s where I got support and that saved me about five hours a week.
These are my Five Ninja tips for creating content consistently! I’d love for you to share in the comments any questions that you have around getting consistent or any of the ninja tips that I’ve shared today. If you haven’t already subscribed to my YouTube channel, we put out new videos every single Tuesday.
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