Offer Creation For Entrepreneurs, Service Providers, And Coaches
Let’s talk all about Offer Creation! One of the first actions I like to take with clients is map out their offer suite and client journey. I I believe this helps you to stay focused on the vision for your business even if you aren’t creating all of the products out of the gate.
Streamlining offerings and products out of the gate makes your business repeatable. Meaning you can sell the same thing over and over again, make a process for selling, delivery and so much more. This saves time, money and energy!
Oftentimes when a new client comes to me they are in the weeds and generally have been working one on one. They have run out of hours in the day and are trading dollars for hours. They are often working 80 hours a week and they feel like their business is running them. Let me just tell you this is not a way to grow and scale your business. Sound familiar?
When thinking about offerings, I always like to start with the signature offering. Your signature offering should be the ultimate value proposition. The ultimate value proposition is average pricing and above average value. See the graphics.
I always start with the signature offer because that is the product you want to be known for. This is the product that will generate the most revenue for your business. This is the product you want to impact the most people. This is a product with a repeatable business model.
When you start to think about your product suite or offer suite I want you to think about different offers at different levels:
- DIY – Book, One-off Product, Workshop, Self-Study Course
- Entry Level – Course, Live Workshop, Masterclass
- Signature Offer – Group Program, Signature Course
- Live Events – Retreats, In-Person Events, VIP Days
- High Level – 1-1, Done for you, private coaching
When you are building out and creating your offer I like to have one product in each of these categories. Keep in mind, you don’t have ot have all these built out of the gate. The goal it build them over time.
Once I have this mapped out, I then like to determine how much time it will take for me and my team to deliver my signature offering. I start with my sales goal in mind then figure out ideally how many people I’d like to impact with my signature offer. Next, I go through and determine how many hours it will take me to deliver this program for each person or for the program monthly. I then add in some prep time. I then add that up and subtract it from the total number of hours I work each month to determine if it is possible for me to reach this goal or if at some point I will either need to automate or find support.
overwhelmed, you’ll feel overwhelmed and then you won’t be able to actually grow and scale the program.
The entire goal for me and my clients is to create a signature offering that they can grow and scale with systems or people in place to help them reach their financial goals.
What questions do you have for me about your offerings?
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