The Fundamentals of Building Your Online Business Ecosystem
Today, I’d like to speak with you about the fundamentals of building an online business ecosystem for your business. All too often I see entrepreneurs miss the key elements for setting their business up for success when it comes to growing and scaling. Many of the entrepreneurs that I work with are fully booked with 1-1 appointments but are now ready to take it to the next level and move to 1 to many.
To achieve success with growing and scaling it is essential to understand who your ideal client is and the client journey that you take them on. So what exactly does that mean? What are the pieces of content that my ideal client needs in order to take action and move to that next step in getting to work with me. For Example, getting someone to sign-up for your email list or seeing one of your emails and booking a call with you. What do they need to see, hear and experience to move to that next step?
Once there is an understanding of the client journey then it comes time to optimize 1 funnel, nurture sequence and system. Once that happens the entrepreneur’s role then becomes on-going marketing and driving traffic to said funnel.
So today….we are going to dive deep into the fundamentals of growing and scaling your business.
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So today I want to talk to you about the foundational pieces that you need to understand and have in place to be in building an online business ecosystem. And I briefly talked about this before, but I really want to talk about it a little bit more today because I think it’s something that’s so important and it’s a big mistake that I see so many people in the online space make and it is hugely detrimental to people’s business.
And you know, I am all about helping people be successful. I’m all about helping people make a bigger impact in the world. But I really don’t want you to make these very, very silly and simple mistakes that people often make out of the gate. So one of the things that I always like to start with when I work with people, either one-on-one or in our business ecosystem builders group program, is understanding what is that that client journey, right? What is the, who is the ideal client? But what is that client journey, right? So when you think about the client journey, you need to kind of take in, do a couple of steps. So first off, it’s identifying who that ideal client is. What are they into? What are their deepest desires? Where are they at in their journey? What’s going on in their life? What is their biggest fear?
What is their biggest weakness? Like you want to know as much as you can possibly know about your ideal client so that you can market to that person effectively. So once you understand, like who is this ideal client? I highly recommend being very narrow with who you are marketing to simply because it’s easier to expand later on. Or if you, you know, if some, if somebody comes from outside of that on either side, you can just simply say yes to them. So huge fan of just really not being afraid to like ex like commit to a niche. So once you understand who that ideal client is, there’s multiple like, so think of it literally, right? Like thinking of it as a line and there are going to be your ideal client. There’s different points in their journey that they’re going to be at. Cause if you think of it like a line, like they could be a newbie, they could be a, you know, a beginner, they could be, you know, an intermediate, they could be an expert, they could be like a rock star.
And there’s like all those different places along the way, right? So when you think of that, I want you to then think of what are the different pieces of content that my ideal client needs to see in order to take the next step. Now when I say the next set step, I mean going from signing up for your freebie or just signing up for your freebie, right? Like step one is really getting them to sign up for your freebie. Step two is getting them to buy a product from you, right? Step three is you know, giving them a signature, like offering them your signature offer or having them book a call with you. And then after that it’s like whatever your high end offering is, right? So that’s just like a rough client journey. And it may be more sophisticated than that. It might be less sophisticated than that.
It really depends on your business model. Um, oftentimes, many, many folks who come to me and what help, they’re tapped out on their time. And so what they want to do is they’ve been working one-to-one and they want to start working one to many, whether that’s courses, membership, group program, whatever that might be. So if you’re in that space where you’re working once one and you want to start working one to many, you have to think about what does that new client journey look like? Because you are gonna be taking your one-to-one offering, which is going to come after your freebie or comes currently like either book a call with me, get to do one on one or it’s you know, sign up for my newsletter, get some emails from me, book a call, sign up for one for one. So you want to position that one-to-one is higher end, so you need to come up with what are the things in the middle that that ideal client needs to see, right?
Like it might be a $27 product, it might be a signature offer. Who knows what it’s what it is, but it’s important to understand and map out what that is. Now of course when you do that, right, ultimately you’re mapping out what your funnels or funnel is going to look like and when you’re just getting started in going from one to one to one to many and you want to scale up. Oftentimes I see people make the mistake of making lots and lots of offers and then they go through this pain of making like course after course and program for program and conversion doesn’t happen. So why do I bring this up? Because when you are just making that shift from fully booked one-to-one to one to many, whether that’s a or a membership or a group program, I want you to focus on one product, one point of entry, one funnel and one nurture sequence, right?
And then one lead magnet. And that’s not to say that there can’t be an order bump in there where you’re selling, you know, up $50 product or a membership site or a course as part of that funnel. But ultimately when you’re switching from one to one to one to many, right? You want to really focus on that signature offer that you have. So everything that you’re designing is to drive people into that signature offer that you have. So like in my business, everything that we’re working on is driven towards getting people into the business ecosystem builders program so that they can grow and scale their business, right? So that they have the technology and the systems and the processes and the wherewithal to grow and scale the business. So I shared this with you because I don’t want you focusing on four or five or six different funnels. I want you focusing on one product, one point of entry, one funnel, one nurture sequence, and then optimize that one thing. Now that’s not to say once somebody goes through your program, say you have a six month program, you don’t have other offers on the back end, but from a front end public marketing perspective,
you only have that one thing. Okay? And it’s really, really important to focus on that because oftentimes us entrepreneurs, we get distracted like, Ooh, we have glittery object syndrome. Like, Ooh, look at this thing over here. Like let me go do this thing. And we neglect in laying a really good foundation in place in our business and therefore we do not grow and scale our company as a result because we’re too busy focusing on creating another thing. And like when you think about launching, right? Especially if you don’t have an evergreen model, when you think about launching, okay and you are ready to like propel your business to the next level and you are like, okay, I’m going to do an open cart, closed cart launch, I’m going to do it on this date and this date and I’m going to do this course and this thing.
And you go through all the pain or writing the sales emails, writing the sales funnel, the sales page, the sales, everything, right? And all the copy for social media. Then you go through the pain of, um, all right, well now I have to do this launch so I got to do all these Facebook lives and this webinar and this and that. The other, and it’s like a really intense two weeks and it doesn’t, it goes mediocre, right? Like you hit 50% of your goal, you hit 50% of your goal, and then what happens? You don’t decide to go back through, take all the data that you collected and do all the research and optimize that thing. Instead you’re like, I have this idea for this other thing that I want to do. And you focus on that. And that was a huge mistake that I see so many entrepreneurs do.
And so it’s like you don’t use the creativity to market the business instead of trying to create product after product, make one product wildly successful, then add in another layer of another product. And part of why you say this is because when you’re focusing on one funnel, your job then becomes pushing as much traffic as you possibly can into said funnel. Okay? And it’s really, really important. When I think of traffic, I think of organic traffic, paid traffic, and earned traffic. So organic traffic is just like, it sounds, it’s SEO, it’s when you take somebody from organic social media and you send them to your, you know, your funnel, your website or your whatever, your macro content. And your YouTube and your blogging. It’s organic. It’s exactly like it sounds, it’s organic, it’s driven from the traffic is driven from efforts that you have in place.
So like when you’re on social media or Instagram stories and you’re saying like swipe up, yada yada, that is organic traffic. Um, so K traffic, exactly like it sounds, ads, Facebook, Pinterest, Google, anywhere where you’re paying to send stuff to your funnel, paid traffic, and then earn traffic. That’s generally speaking when you’re putting a lot of effort in to get to that conversion for that next level. So that could be podcast interviews, dream one, hundreds collaborations. Generally speaking, earned traffic is labor intensive. It’s very much tied to time, whether it’s your time or someone on your team’s time. But it takes a lot of time. And I bring this up because it’s really, really important to understand these foundational pieces when you go to grow and scale your business. Because ultimately once you have the client journey in place and once you have the funnel in place, you’re going to move into a role where you’re focusing on ongoing marketing.
So whether your ongoing marketing efforts are, um, gearing towards a launch or they’re gearing towards evergreen, whichever they are, your job becomes to market the business, like market the shit out of business and drive traffic into the funnels, whether it’s earned traffic, organic traffic, whatever it might be. And so when you can keep those things in mind, it’s a game changer for your business. And I find that most people don’t have a great understanding of those foundational pieces and understanding how traffic works. Therefore they’re just like throwing confetti up in the air and hoping that something sticks. And I am much more of the mindset where I want to have a plan, I want to have a strategy, I want to know what I’m working towards. I want to know from a funnel perspective how many people I need to send to X funnel to get it to convert.
And so when you’re doing those things, that’s how you can start to track your efforts and see what’s working, what’s not working. And then you take it one step further, like, Hey, this macro piece of content resulted in, you know, X amount of leads, but this one didn’t. So this is a really good topic that I need to address more and more of. So I share this with you because I think it’s really, really important and I can do more content like this because I think that this is important for entrepreneurs who are fully booked. They’re like, I’m tapped down on time and they just want to take it to that next level and grow and scale. So if you haven’t already had an over to O M G apply.com and apply to be part of our group program. Um, there is no like cost, there’s no obligation. It’s just to see, um, is to a book, a call with our team and we usually give you some Ninja tips on their call. And then number two, we, um, we want to make sure that you’re a good fit for the group. Like you’re ready to kind of take that business to the next level. So thank you so much for tuning in. I hope you have a fantastic day and we will talk to you all soon. Thank you.