I get asked on a regular basis to check out different social media scheduling programs. I recently had the opportunity to check out Rignite and wow was I impressed with the overall experience. Rignite is a new player to the ever growing list of apps that provide Social Media Scheduling. Let’s start with the…
I was chatting with a gentleman (whom will remain nameless) who called me out of the blue last week and was asking me about social media. I love social media; naturally, I was willing to strike up a conversation with Bob (for purposes of this article). Bob was telling me a bit about his business…
If you are like many entrepreneurs and small businesses out there, you are adding blog posting/writing to your marketing mix. Crafting quality blog posts however is no small task however there are some essentials that make up a successful blog post. In this post we will cover the approach for writing posts, creating the ideal post, and…
There has been a big buzz about Instagram lately in the social media world. The time is now to become an instagram rock star. Instagram is killing it with its users. In a new report from instagram the 5 year old platform now boasts over 400 million users with 75% of Instragrammers live outside the…
Lately, I’ve been way into Instagram…it reminds me of the days when Facebook first opened up business pages to brands. It was like the wild west of social media and its fantastic for people like me. Instagram is experiencing that right now. It IS the next big thing for brands, entrepreneurs and small businesses (and…
I’ve been preaching for the past few weeks about how social media is a marathon not a sprint. I’ll be honest, there are certainly days in my career where I feel like I’m simply running on the rat wheel when it comes to social media. I try to keep in mind what the goals of…
Instagram continues to grow in popularity and with the rollout of Instagram Ads to the public it may be time to consider this option for your business or brand if you haven’t already. While Instagram is a mobile only application where you can only have 1 account logged in at a time (yes, this is…
I work with lots of different entrepreneurs and businesses and if you are an entrepreneur, know of one or have ever worked with one you know that they are a different breed of people. They all think a little different, they are all a little left of center and they are ALL incredibly passionate, myself included…
I always get asked, “How can you succeed online?” “What 10 social media success tips would you give?”That is a VERY complex question….there is a lot involved in determining a strategy, understanding your audience, productizing, defining your story, then bringing it to market. However if you are one of the 59% of small to medium…
I’ve received lots of questions lately in terms of social media ROI (Return on Investment). With the ever changing Facebook algorithm and the emergence of more and more social networks it becomes increasingly different to determine what is the value of a fan, a social post and is social media REALLY worth it for my…