Entrepreneurs need to end the glittery object syndrome and focus on one thing to grow their online business. End the entrepreneurial struggle and take a different trajectory. All too often I see entrepreneur after entrepreneur, go through this cycle of creating a course or program or then they go and launch it. They create a sales page, nurture sequence, lead magnet, sales emails, webinar or a masterclass, and social media. This process is probably about two months of planning to do the launch and about six months to create the product. Then there is the emotional roller coaster of the launch. It can be time consuming and energy sucking. Perhaps the launch went, okay, or maybe it didn’t go as well as planned.